Designing the new CenterPoint Theatre website was one of those projects where everything just clicked (after a lot of thoughtful untangling behind the scenes). Their previous site had great content—but finding it felt a bit like backstage without a flashlight. So we rebuilt the entire experience from the ground up, focusing on clarity, ease of use, and making everything feel as polished as the productions they put on.

One of the biggest wins was completely overhauling how users explore and sign up for their academy programs and summer camps. What used to be confusing and hard to navigate is now simple, streamlined, and actually enjoyable to use—whether you’re a parent, a student, or just theatre-curious.

CenterPoint’s education program is honestly unmatched in the state, and it deserved a digital home that could keep up. Getting to refine every detail—from structure to design to usability—was a total joy. This is one of those projects where the end result doesn’t just look better… it works better in every way.