This project for Apple Tree Dental was a perfect example of where creativity meets the “wait… we can actually do that now?” side of AI.

Using a combination of footage I had already shot and the latest AI video and voiceover tools, I was able to fill in the gaps with visuals and narration that would have been incredibly difficult (or flat-out impossible) to capture in real life. Instead of being limited by what we didn’t have, we built exactly what we needed.

The end result is one of 15 videos created for their office lobby—each designed to inform patients, walk them through procedures, and help take the edge off before appointments. Because let’s be honest… anything that makes the dentist feel a little less “dentisty” is a win.

This was one of those projects where AI didn’t replace the process—it expanded it. And that made all the difference.